As a small, independent studio I don't have a big marketing budget — I grow through word of mouth and community. Social media is how I reach people who have never heard of me but are dealing with the exact skin concerns I specialize in — acne, rosacea, and pro-age skincare. Every comment, save, and share tells the algorithm that my content is worth showing to more people, and that's how I find my next client. When you engage with my content, you're not just earning points — you're directly helping a small business grow. And I don't take that lightly.